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The International Entrepreneur – Interview with International Export Expert, Ed Marsh (Part 2)

Ed Marsh, International Entrepreneur, International Business

Two weeks ago I posted Part 1 of my interview with international B2B sales and marketing expert, Ed Marsh. Today I share the rest of Ed’s insightful answers. Q3: What’s the biggest mistake you see companies making in their online marketing for global markets? A3:  Most US companies make the same fundamental mistake globally that […]

The International Entrepreneur – Cultural Tips on China by Dr. Jeff Wang

The International Entrepreneur – Cultural Tips on China by Dr. Jeff Wang This week, we resume our series about business cultures around the world with an interview with Dr. Jeff Wang of Poetica LLC. What do you see as unique cultural characteristics of Chinese people that are reflected in China’s business culture? The long history, […]