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The International Entrepreneur – How to Manage International Ignorance in Business

Mexico City ready for international trade

?Marie? has been traveling frequently between clients in Tucson and nearby Phoenix, Arizona, USA. She works with mid-sized expanding technology companies and has for many years around the globe. But Marie confessed to me that lately she is struck by the lack of interest in and understanding of Mexican markets that sit just minutes or […]

The International Entrepreneur – How To Hire International-Ready Employees

Hiring International, International Business, International Marketing

Emily sat at her desk and cringed as she opened the latest email from her Asian office general manager. She knew it would be about the latest online marketing campaign and that he wouldn’t be happy with the approach that headquarters was taking. Honestly, she just wished that her company would pass over these international […]

The International Entrepreneur – Keeping America’s Global Competitiveness

This week I am focusing on globalization at a national level. To be honest, I am concerned about my country’s sustained ability to globally compete. That probably sounds a bit drastic given that I live in the United States and we have the largest economy of the world. The U.S. is home to top universities […]

The International Entrepreneur ? Strategic Marketing in Latin America

Marketing Strategy in Latin America

As I write this article, I am flying over the Great Plains of North America. There is nothing like being at 35,000 feet/10,668 meters as a place to take the high-level view of marketing strategy. I was in Minneapolis speaking on ?Social Media in Latin American Markets? at the U.S. Commercial Service?s Access to Western […]

The International Entrepreneur – Valuing Translation and Interpreters

As the Latin American technology markets heat up, the rest of the world is engaging and trying to make inroads into these potentially lucrative markets. Decreased communication and travel costs combined with lower trade barriers in recent years have make it infinitely more cost effective to enter markets like Brazil, Argentina, Chile, Colombia, Costa Rica, […]

The International Entrepreneur: Security & Safety Tips for Business Travel to Mexico

This week, I am pleased to introduce Timothy Park, Vice President at Merkle International. Merkle develops suspended refractory systems and furnace equipment for commercial glass manufacturing. After living in Mexico for three years and doing business extensively all over the world, here is Tim’s advice for business professionals traveling in this part of the world: […]

The International Entrepreneur: Practical Advice for Cross Cultural Teams

International Team, International Business, International Entrepreneur, Marketing

The International Entrepreneur: Practical Advice for Cross Cultural Teams

A good friend of mine was recently hired into a sustainability marketing position at a U.S. company. ?Sally? is an intrapreneur (someone who brings entrepreneurial innovation and passion into a larger organization). She recently invited me out to lunch to talk about the cross-cultural team questions that have come up on the job.