Marketing has earned a “money-wasting” reputation over the years from many a Gatsby-like marketing leader. But sometimes the pendulum swings too far towards austerity too. There can be a high risk of missed market opportunities or that the current team just can’t “balance” it all. Here are a few examples from my experiences: Marketing […]
Filed Under Global Marketing, new posts of the month, Strategic Marketing Tags: B2B enterprise software, B2B technology company, Brand, clients, CMO, competitive, competitors, digital content, engineering firm, executive decision making, global market share, Global Marketing Team, global markets, industry, industry expansion rate, International Entrepreneur, investors, market opportunities, Market share, Marketing, marketing department, marketing director, marketing firms, marketing leader, marketing leadership, marketing manager, marketing staff, marketing tools, messaging, new business, nurturing leads, outsourcing, partners, private equity, product development, sales slump, SEO, Social Media, social media program, Undersized Marketing, website
Filed Under Global Operations Management, Globalization, International Business Strategy, new posts of the month Tags: American, arbitrage, Boston, Denver, entrepreneurship, foreign markets, global talent, Globalization, high-tech, industry, International Entrepreneur, international expansion, international markets, International Trade Tribe, internationalization, Investment, IT, IT companies, IT industry clusters, market insights, market potential, outsourcing, overseas offices, Phoenix, recruiting staff, sell products, Silicon Valley, Star Trek, technology, Texas, warp drive, worldwide
This week I wrapped up a 3-week project researching American IT companies that expanded into international markets. Normally my clients hire me to focus on markets outside the U.S., so it was interesting to study the industry I serve. Honestly, I thought I knew all about the American IT industry. I have spent the better part […]
Filed Under Global Marketing Tags: American firms, arbitrage, Australia, business environments, call centers, Canada, Chinese business culture, competitive advantage, cultures, diapers, doing international business, Europe, home market, international business, international expansion, Japan, language and cultures, learning from differences, long-term business relationships, manufacturing, New Zealand, outsourcing, P&G, Pampers, Procter & Gamble, small and medium-sized firms, The International Entrepreneur, U.K.
The International Entrepreneur: Arbitrage, A Smart Firm’s Source of Competitive Advantage. There are many small and medium-sized firms that expand to the most similar markets they can find.
Search International Business Articles
A translator must be familiar with ALL of the dialects to avoid being misinterpreted bit.ly/2JCFkdT
Dialect Changes Everything bit.ly/2JCFkdT
Google Translate as a Starting Point, Not the End Point, for Key Communications bit.ly/2JCFkdT