Marketing has earned a “money-wasting” reputation over the years from many a Gatsby-like marketing leader.?But sometimes the pendulum swings too far towards austerity too. There can be a high risk of missed market opportunities or that the current team just can’t “balance” it all. Here are a few examples from my experiences: Marketing […]
This week I wrapped up a 3-week project researching American IT companies that expanded into international markets. Normally my clients hire me to focus on markets outside the U.S., so it was interesting to study?the industry I serve. Honestly, I thought I knew all about the American IT industry. I have spent the better part […]
The International Entrepreneur: Arbitrage, A Smart Firm?s Source of Competitive Advantage. There are many small and medium-sized firms that expand to the most similar markets they can find.