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The International Entrepreneur – 7 Warning Signs of an Undersized Marketing Department

Warning Signs of an Undersized Marketing Department

  Marketing has earned a “money-wasting” reputation over the years from many a Gatsby-like marketing leader. But sometimes the pendulum swings too far towards austerity too. There can be a high risk of missed market opportunities or that the current team just can’t “balance” it all. Here are a few examples from my experiences:   Marketing […]

The International Entrepreneur – The Globalization of American High Tech

international trade, information technology, globalization, international entrepreneur

This week I wrapped up a 3-week project researching American IT companies that expanded into international markets. Normally my clients hire me to focus on markets outside the U.S., so it was interesting to study the industry I serve. Honestly, I thought I knew all about the American IT industry. I have spent the better part […]

The International Entrepreneur: Arbitrage, A Smart Firm’s Source of Competitive Advantage

The International Entrepreneur: Arbitrage, A Smart Firm’s Source of Competitive Advantage. There are many small and medium-sized firms that expand to the most similar markets they can find.