As an International Business Consultant, part of my job is to detect patterns and trends. Is a foreign market going to expand or contract? Can we go viral with a referral marketing program? What are the buyer personas in a new market? But there are more than a few patterns between unsuccessful international expansions. Some […]
The International Entrepreneur: Management Commitment – Vital to International Expansion Success. Without management commitment, you might as well skip the effort all together. There are many tales of an enterprising young professional who asks for permission to pursue an international sales opportunity and uncovers a huge overseas market.
The International Entrepreneur: International Business Readiness Checklist. Here?s what I think you need to have to be ready to expand into your company?s first overseas market: