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The International Entrepreneur – On Global Product Marketing

International Entrepreneur - Global Product Marketing

Global Product Marketing is a rapidly evolving field, yet for many growing B2B technology companies a full-time product marketing manager is not yet justifiable full-time position. Still, it?s never too early to begin incorporating product marketing into any B2B company?s approach to product development, sales and marketing messaging, and competitive intelligence. This article focuses on […]

The International Entrepreneur ? How to Handle Cross-Cultural Conflict

When doing business internationally, at some point you will encounter an issue with your supplier, partner, or client that needs resolution. There is challenge in that every culture operates under a different set of Values, Assumptions, Beliefs and Expectations[1] ? leading to plenty of misunderstandings. On top of that, every culture handles conflict in a […]