A few months ago I was talking with the leaders of a small, innovative Canadian manufacturing firm. The company had grown from its successes in design, production, customer service and marketing? and now they were looking at how to proactively expand into their largest potential market: their neighbor to the south. When I researched […]
Have you ever wondered why international expansion results often are underwhelming and unimpressive? A tech company realizes that many international clients are proactively seeking out their products & services. They decide that it’s time to expand into new markets I think it’s time to bust some myths in international business strategy that have plagued tech […]
Recently I presented and mentored at the Phoenix Startup Week, where I met many technology entrepreneurs. While most companies start expanding into international markets as part of their growth stage, there are many reasons why even the earliest startup stage company should begin planning for international as early as possible. Start With the End in […]
The International Entrepreneur: Management Commitment – Vital to International Expansion Success. Without management commitment, you might as well skip the effort all together. There are many tales of an enterprising young professional who asks for permission to pursue an international sales opportunity and uncovers a huge overseas market.