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The International Entrepreneur – The Promise and Pitfalls of International Digital Marketing

international digital marketing, global marketing, international entrepreeur

  Long gone are the days of fluffy feel-good marketing, where brand awareness was the focus and sales was normally the first company contact. I give the rise of Digital Marketing majority credit for this accountability revolution in our professional discipline. In 2004 I attended an American Marketing Association conference on Strategic Marketing in Chicago. […]

The International Entrepreneur – When Is English Just Not Enough?

International Entrepreneur, international business, marketing, technology

There’s an international travel blogger I know who makes his living by paid presentations to tourism boards around the world and reviewing cruise ships, resorts and other travel services. Not a bad life for an ex-tech entrepreneur! But one thing I always find interesting is that middle-aged Midwestern never learned to speak another language beyond […]