Leading a company’s marketing team is truly a balancing act. It often feels like we walk a tightrope between budgets and expectations, producing real-time results and planning for the future, building the right structure for today and for a year down the road. What’s more, other department leaders may not even understand marketing basics, […]
In business, I’m somewhat of a numbers cruncher. So here’s a starting point for calculating anticipated profits in a new international market: Revenue Start by looking at market size. If you’re focused on a specific niche, then use known information to find the size of the niche. This is much easier in established markets and […]
The International Entrepreneur: Management Commitment – Vital to International Expansion Success. Without management commitment, you might as well skip the effort all together. There are many tales of an enterprising young professional who asks for permission to pursue an international sales opportunity and uncovers a huge overseas market.