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The International Entrepreneur – How to Help HQ Staff Become More Globally-Focused

HR, global, international business, international entrepreneur

As I walked around the tech company’s office over the, weeks I spent on site, I heard quiet complaints about international leads and clients from some of the client-facing staff. “That accent was so thick that I couldn?t understand her.” “They don?t know how to follow a normal buying process.” “I really don?t like dealing […]

The International Entrepreneur ? The Promise and Pitfalls of International Digital Marketing

international digital marketing, global marketing, international entrepreeur

  Long gone are the days of fluffy feel-good marketing, where brand awareness was the focus and sales was normally the first company contact. I give the rise of Digital Marketing majority credit for this accountability revolution in our professional discipline. In 2004 I attended an American Marketing Association conference on Strategic Marketing in Chicago. […]