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The International Entrepreneur – 7 Warning Signs of an Undersized Marketing Department

Warning Signs of an Undersized Marketing Department

  Marketing has earned a “money-wasting” reputation over the years from many a Gatsby-like marketing leader. But sometimes the pendulum swings too far towards austerity too. There can be a high risk of missed market opportunities or that the current team just can’t “balance” it all. Here are a few examples from my experiences:   Marketing […]

The International Entrepreneur – What’s Missing Globally in the “Connection Economy”

International Entrepreneur Global Connection Economy

A few years ago, Seth Godin famously introduced the “Connection Economy” into our lexicon to describe how connecting people, companies and resources was a source of increasing value creation in our world. Since you’re reading this article, that means that you are part of this global technology revolution and probably interact with it frequently. Here […]

The International Entrepreneur – International Trade 2016 Twitter List!

International Trade Experts on Twitter 2016

It’s been 6+ years sharing and trading advice on international trade from those involved on the ground. We have held weekly conversation on #GlobalBizTalk. For 2016, here are my recommended Twitter Follows in the field of International Business: @Hoeferle – Christian Hoeferle is an international business consultant and cross-cultural expert. Currently based in Tennessee, he hails from […]

The International Entrepreneur – International Business Lessons from Mark Zuckerberg

Mark Zuckerberg, India, International Trade,

Like most professionals in technology fields, I’m a bit fascinated by Mark Zuckerberg. Really, who could have predicted the meteoric rise of Facebook twelve years ago when it was just started? He’s not one to build the same wisdom-drenched following like Richard Branson or Guy Kawasaki. But the day he put his newly acquired Mandarin Chinese […]

The International Entrepreneur – The Promise and Pitfalls of International Digital Marketing

international digital marketing, global marketing, international entrepreeur

  Long gone are the days of fluffy feel-good marketing, where brand awareness was the focus and sales was normally the first company contact. I give the rise of Digital Marketing majority credit for this accountability revolution in our professional discipline. In 2004 I attended an American Marketing Association conference on Strategic Marketing in Chicago. […]

The International Entrepreneur – Revitalizing Global B2B Social Media Strategy

Revitalizing Global B2B Social Media Strategy

  As many of you know, I recommend incorporating a social media program into almost any business-to-business international marketing plan. Social media allows your staff to directly engage with current customers and targeted prospective clients, as well as intervene in a negative product or service feedback. Platforms like Facebook and Twitter have a global reach […]

The International Entrepreneur – Strategic Marketing in Latin America

Marketing Strategy in Latin America

As I write this article, I am flying over the Great Plains of North America. There is nothing like being at 35,000 feet/10,668 meters as a place to take the high-level view of marketing strategy. I was in Minneapolis speaking on “Social Media in Latin American Markets” at the U.S. Commercial Service’s Access to Western […]

The International Entrepreneur – How Marketing REALLY Works in America

The Energizer Bunny – One of the Most Famous American Brands With a title like that one, you might think that I will share tightly guarded American secrets. Actually, marketing your product or service in the United States is probably more similar to marketing in your home country than it is different. But here are […]

The International Entrepreneur – Inside the Born-Global Firm

As many of you know from social media – last month I started a new position as the Chief Operating officer for Entrepreneur Community Online (ECO). This company is six months old and already has customers on five continents and in fourteen countries. Its evolution as a company is rapid, but its mission is clear: To […]