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The International Entrepreneur – On Global Product Marketing

International Entrepreneur - Global Product Marketing

Global Product Marketing is a rapidly evolving field, yet for many growing B2B technology companies a full-time product marketing manager is not yet justifiable full-time position. Still, it’s never too early to begin incorporating product marketing into any B2B company’s approach to product development, sales and marketing messaging, and competitive intelligence. This article focuses on […]

The International Entrepreneur – 5 Tips to Motivate Global Telecommuting Workers

International Entrepreneur - Tips to Motivate Global Telecommuting Workers

  Sam checked the time on his phone – 5:00am. As he sipped his coffee, Sam prepared for his phone call with Chloe in Ireland, his EMEA Regional Director. Since his software company had expanded globally last year, Sam was needing to manage new employees in new markets. Sam’s problem was that he never felt […]

The International Entrepreneur – How to Help HQ Staff Become More Globally-Focused

HR, global, international business, international entrepreneur

As I walked around the tech company’s office over the weeks I spent on site, I heard quiet complaints about international leads and clients from some of the client-facing staff. “That accent was so thick that I couldn’t understand her.” “They don’t know how to follow a normal buying process.” “I really don’t like dealing with people from […]

The International Entrepreneur – Balancing Internal and External Global Marketing Resources

marketing resources, global marketing, international entrepreneur

Susan rubbed her forehead trying to push back the headache that was forming. She was the Chief Marketing Officer for a Boston-based globally-expanding software company. Susan had always been praised for her ability to hire and manage outside marketing specialists and deliver excellent marketing metrics. But now she needed resources like German social media experts […]