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The International Entrepreneur – How To Hire International-Ready Employees

Hiring International, International Business, International Marketing

Emily sat at her desk and cringed as she opened the latest email from her Asian office general manager. She knew it would be about the latest online marketing campaign and that he wouldn’t be happy with the approach that headquarters was taking. Honestly, she just wished that her company would pass over these international […]

The International Entrepreneur – When Is English Just Not Enough?

International Entrepreneur, international business, marketing, technology

There’s an international travel blogger I know who makes his living by paid presentations to tourism boards around the world and reviewing cruise ships, resorts and other travel services. Not a bad life for an ex-tech entrepreneur! But one thing I always find interesting is that middle-aged Midwestern never learned to speak another language beyond […]

The International Entrepreneur – Keeping America’s Global Competitiveness

This week I am focusing on globalization at a national level. To be honest, I am concerned about my country’s sustained ability to globally compete. That probably sounds a bit drastic given that I live in the United States and we have the largest economy of the world. The U.S. is home to top universities […]

The International Entrepreneur ? Cultural Tips on Brazil: an Interview with Cristina Silva

This week Cristina Silva shares her insights into Brazilian business culture. Cristina is a native of Brazil who currently lives and works in the United States. She has a Masters Degree in Translation and helps companies conduct cross-border business particularly?with Brazil and Latin America. What do you see as unique cultural characteristics of Brazilians that […]

The International Entrepreneur: Interview with Translation and Localization Expert ? Eve Bodeux

The International Entrepreneur: Interview with Translation and Localization Expert ? Eve Bodeux

Accurate translation and culturally localized content is critical to business credibility. Recently I interviewed Eve Bodeux (@ebodeux) for her professional insights: