As many of you know, I recommend incorporating a social media program into almost any business-to-business international marketing plan. Social media allows your staff to directly engage with current customers and targeted prospective clients, as well as intervene in a negative product or service feedback. Platforms like Facebook and Twitter have a global reach […]
Today’s reality: most companies don’t strategically plan their international expansion. Or if there is a plan, it’s often broad and filed in some file drawer collecting dust. Instead, it sort of just happens and employees are along for the ride. If you are wondering if this is true in your organization, here are some signs […]
Have you ever wondered why international expansion results often are underwhelming and unimpressive? A tech company realizes that many international clients are proactively seeking out their products & services. They decide that it’s time to expand into new markets. I think it’s time to bust some myths in international business strategy that have plagued tech […]
The International Entrepreneur: Management Commitment – Vital to International Expansion Success. Without management commitment, you might as well skip the effort all together. There are many tales of an enterprising young professional who asks for permission to pursue an international sales opportunity and uncovers a huge overseas market.
The International Entrepreneur: International Business Readiness Checklist. Here?s what I think you need to have to be ready to expand into your company?s first overseas market: