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The International Entrepreneur – 5 Tech Firm Strategy Myths that Need Busting

international strategy, international business, international marketing

Have you ever wondered why international expansion results often are underwhelming and unimpressive? A tech company realizes that many international clients are proactively seeking out their products & services. They decide that it’s time to expand into new markets I think it’s time to bust some myths in international business strategy that have plagued tech […]

The International Entrepreneur – 5 Mistakes to Avoid in Your Tech Firm’s International Marketing Strategy

What an amazing time to be an innovative entrepreneur. Technology, globalization and entrepreneurship are all evolving rapidly, allowing for advancements that no one thought possible just a few years ago. My own professional area, international marketing, is barely recognizable from 2002 and much less from 1992. But even as your company jettisons into the future, […]