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The International Entrepreneur – On Global Product Marketing

International Entrepreneur - Global Product Marketing

Global Product Marketing is a rapidly evolving field, yet for many growing B2B technology companies a full-time product marketing manager is not yet a justifiable full-time position. Still, it’s never too early to begin incorporating product marketing into any B2B company’s approach to product development, sales and marketing messaging, and competitive intelligence. This article focuses […]

The International Entrepreneur – Advertising and Other B2B Marketing Dinosaurs

Working with technology companies requires developing a strong marketing program that both integrates all marketing channels together and delivers a high value for the investment. But once in a while I still find remnants from a bygone marketing era that just won’t die a natural death. Here are a few dinosaurs that are worth cleaning […]

The International Entrepreneur – Are Foreign Investors the Right Option for Tech Firm Growth?

This past week I developed an itinerary for a Chinese investor’s trip to the U.S. that will take place later this summer. “Helen” is someone I met five years ago in Beijing. She and her investment firm have been highly successful in China working with technology firms spinning off from Chinese state-run enterprises. Helen’s trip […]

The International Entrepreneur: Born Global or No?

The International Entrepreneur: Born Global or No? The drums are beating loudly for technology start-ups to become global companies from inception.