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The International Entrepreneur – Global Entrepreneurship Thrives in MNCs: An Interview with Greg Gustafson of IBM

Greg Gustafson interview at The International Entrepreneur

Normally we think of entrepreneurs as those who create start-ups and fast-growing young companies. We expect entrepreneurs to be creative, determined, and focused on reaching lofty goals. So what happens when one of the world’s largest technology companies, IBM, incorporates entrepreneurial concepts and encourages innovation and risk-taking? The result is “International Intrapreneurship”, taking entrepreneurship and […]

The International Entrepreneur – Maximizing Potential in Your Multicultural Team

Entering the room, you can feel the tension. Your multicultural team, representing different company interests, is sitting around the table. One confident young man boldly answers your first question and others look blankly ahead. How can you possibly get this team to accomplish anything if they can’t work effectively together? One of the greatest challenges […]

The International Entrepreneur – How International Expansion Affects the Rest of the Company

How International Expansion Affects the Rest of the Company

Expanding your company internationally represents both great rewards and risks. Going global can exponentially grow well past the limitations of your domestic market. But one of the greatest challenges to success can lie within the company’s structure and staff. This article is focused on how an international expansion affects the rest of the company and […]

The International Entrepreneur – International Expansion: Organic or Acquisition?

You may be asking yourself if your approach to international expansion is the right one. Should you grow organically by the strength of expanded international sales? Or would the right company acquisition in the local market be a shortcut that provides instant market access? As with most questions in international business, the answer is:it depends. […]

The International Entrepreneur – Advertising and Other B2B Marketing Dinosaurs

Working with technology companies requires developing a strong marketing program that both integrates all marketing channels together and delivers a high value for the investment. But once in a while I still find remnants from a bygone marketing era that just won’t die a natural death. Here are a few dinosaurs that are worth cleaning […]

The International Entrepreneur – Chinese Business? Interview with Ding Zhengli and Tan Xiaoran

Today I have the privilege of interviewing Chinese business consultants, Ding Zhengli and Tan Xiaoran, who both studied in the United States and now add a cultural bridge to companies looking to expand business in China. Mr. Ding and Mr. Tan are a Principles of Global Progressive Solutions, a firm focused on global business strategy […]

The International Entrepreneur – Managing Growth in Marketing

I am fortunate to work with very talented B2B technology marketing professionals and this week’s article is dedicated to them. B2B technology marketers are a particularly dedicated group of professionals. They often work with underfunded marketing budgets. They rarely have enough trained staff. And they have to understand the nuances of highly complex products and […]

The International Entrepreneur – Best Practices for Entering American Business Markets

American businesses buy trillions of dollars’ worth of products and services every year. If your company is not American but is looking for a piece of that marketplace, what are the best ways to break in to the American market? Balancing Money vs. Time Ideally we would all have limitless capital resources. If that were […]

The International Entrepreneur – Saving Face in Business – International Style

In doing cross-cultural business, situations involving saving face frequently arise. In my experience, saving face means handling situations so that neither you nor your counterpart would feel embarrassed or ashamed by your words or actions. Saving face becomes particularly important in business cultures with strong indirect communication styles. This includes most of Asia and Africa. […]

The International Entrepreneur – Are Foreign Investors the Right Option for Tech Firm Growth?

This past week I developed an itinerary for a Chinese investor’s trip to the U.S. that will take place later this summer. “Helen” is someone I met five years ago in Beijing. She and her investment firm have been highly successful in China working with technology firms spinning off from Chinese state-run enterprises. Helen’s trip […]