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The International Entrepreneur – Strategic Marketing in Latin America

Marketing Strategy in Latin America

As I write this article, I am flying over the Great Plains of North America. There is nothing like being at 35,000 feet/10,668 meters as a place to take the high-level view of marketing strategy. I was in Minneapolis speaking on Social Media in Latin American Markets at the U.S. Commercial Service’s Access to Western […]

The International Entrepreneur – Advice for Starting a Career in International Business

This year I accepted a position as adjunct faculty to teach International Operations from an Entrepreneurial Perspective at the University of Colorado Denver. It has been a rewarding experience especially because of the level of enthusiasm of the students and their career potential in international business and related fields. Like many graduating students this year […]

The International Entrepreneur – The Role of Corporate Social Responsibility in International Marketing – Part 2

In Part 1, we looked at how Cirque du Soleil balances global and local marketing. In particular, Cirque du Soleil has an outreach program called Cirque du Monde that serves several purposes in its efforts to be seen as a responsible global corporate citizen. Here is a video about Cirque du Monde: This leads to […]

The International Entrepreneur – The Role of Corporate Social Responsibility in International Marketing – Part 1

  Recently I was lecturing an international operations class at the local university on global marketing. I was able to use an interesting case study video about the international performance company, Cirque du Soleil. Certainly one of the aspects of Cirque du Soleil’s international marketing success is their ability to walk a tight wire between […]

The International Entrepreneur – Breaking Through Assumptions in Chinese Negotiations (Part 2)

In Part 1, I wrote about cultural assumptions in China. In the second half of this series, I have advice for entrepreneurs starting negotiations with their first client or partner in the Chinese market. Prepare, Prepare, Prepare One of the biggest mistakes that a company can make in international negotiations is to skip preparations. Americans […]

The International Entrepreneur – Breaking Through Assumptions in Chinese Negotiations – Part 1

I will never forget my first trip to China five years ago. Everything that I thought I knew about China and its culture was completely wrong. I had always interpreted the Chinese expression “don’t be polite” to mean that the Chinese didn’t value politeness. On the contrary, the Chinese professionals and even random people on […]

The International Entrepreneur – Tips for Working with an In-Country Business Agent

Anyone can go to a country like Brazil and try to set up business operations and sales channels, but to truly make the most out of Brazilian business opportunities, it is best to hire the services of a “Despachante”. Despachante is a word derived from efficient in the Portuguese language, but it normally translates to […]

The International Entrepreneur – Tips for Avoiding Chinese Bribe Requests

The issue of Chinese corruption has been making headlines again lately. According to Transparency International, China is seen as a moderately corrupt country compared with the likes of places like Afganistan and Paraguay. But corruption is still an issue for Westerners wanting to enter the Chinese market. Steve Barru of China Business Hand recently wrote […]

The International Entrepreneur: Business Presentation Advice for Non-Native English Speakers from Nancy Vason (Part 1)

This month I am pleased to share advice on preparing and delivering business presentations as a non-native English speaker from Nancy Vason of Speechworks. Nancy coaches business leaders on how to connect with their audiences. She also teaches at Georgia Tech University where most of her students are non-native English speakers. For those of you […]