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The International Entrepreneur – 5 Tech Firm Strategy Myths that Need Busting

international strategy, international business, international marketing

Have you ever wondered why international expansion results often are underwhelming and unimpressive? A tech company realizes that many international clients are proactively seeking out their products & services. They decide that it’s time to expand into new markets. I think it’s time to bust some myths in international business strategy that have plagued tech […]

The International Entrepreneur – Structuring Your Website for International Markets

url, international website, international business, international entrepreneur

  In today’s business world, a website is your company’s front door. And with few exceptions, effective search engine optimization (SEO) and a well-branded experience are the difference between long-term success and bankruptcy. Managing the transition of a website into international markets can be crucial. Most companies initially set up their websites in one of […]