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The International Entrepreneur – On Global Product Marketing

International Entrepreneur - Global Product Marketing

Global Product Marketing is a rapidly evolving field, yet for many growing B2B technology companies a full-time product marketing manager is not yet justifiable full-time position. Still, it?s never too early to begin incorporating product marketing into any B2B company?s approach to product development, sales and marketing messaging, and competitive intelligence. This article focuses on […]

The International Entrepreneur – Is your company still an Accidental Exporter?

Accidental exporter, international entrepreneur

Joe rolled his chair over to company founder, Mary?s desk with a quizzical wrinkle in his brow? ?Can we sell our security product to someone in Romania? We just got an email basically ordering 50 software licenses from somewhere called Timisoara?, said Joe as Mary looked up from her multiple computer monitors. Mary was just […]

The International Entrepreneur ? How to Globalize Your Business Networking Style

international business networking

Sam stood at the back of the room taking stock of the evening?s networking event. As a Business Development Manager from Kansas, was his first international industry trade show and he wanted to make the most of it. But the more he tried to appear friendly and helpful, the less that people seemed to want […]