logo

The International Entrepreneur -Selecting the Right International Trade Shows

international, trade show, B2B marketing

I was talking recently with the Vice President of Marketing at one of these B2B technology Silicon-Valley-wanna-be companies. If you have spent time in any tech industries, I think you might know the type- lots of curious employee perks and silly team-building games, reinventing core business functions in some unique way that doesn’t conform to […]

The International Entrepreneur – Localizing Websites for International Markets

international website, international strategy, international business, international entrepreneur

“SmartCodeSoftware” Company was like many other firms that evolved into international markets. They started with a few international clients that found the company through industry trade shows and online. Then international representatives offered their services to the company. The company created a distributor network. When the company started to uncover its international market potential, they […]

The International Entrepreneur – How Marketing REALLY Works in America

With a title like that one, you might think that I will share tightly guarded American secrets. Actually, marketing your product or service in the United States is probably more similar to marketing in your home country than it is different. But here are some marketing trends that may affect how you approach the American […]