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The International Entrepreneur – How to Create International B2B Buyer Personas

International Entrepreneur - How to create international B2B Buyer Personas

“We’re going to want to expand into some new international markets next year as part of our growth strategy. Will the marketing team be ready for that?” asks your company CEO. “Absolutely”, you quickly reply. As Chief Marketing Officer, you deserve part of the credit for your company’s successful revenue rise. You have built a […]

The International Entrepreneur – Getting Started with Internationalizing Your Website

Website Internationalization, Mistranslated Signs

Taking your company international is often a business milestone. To do it right, it takes research and planning. It often is a long-term growth accelerator. But skip the planning; you could be either wasting resources or worse – damaging your company’s brands and bottom line. As part of international, it’s time to plan out your […]

The International Entrepreneur –Advice for Starting a Career in International Business

This year I accepted a position as adjunct faculty to teach International Operations from an Entrepreneurial Perspective at the University of Colorado Denver.  It has been a rewarding experience especially because of the level of enthusiasm of the students and their career potential in international business and related fields. Like many graduating students this year […]

The International Entrepreneur – Valuing Translation and Interpreters

As the Latin American technology markets heat up, the rest of the world is engaging and trying to make inroads into these potentially lucrative markets. Decreased communication and travel costs combined with lower trade barriers in recent years have make it infinitely more cost effective to enter markets like Brazil, Argentina, Chile, Colombia, Costa Rica, […]

The International Entrepreneur – Cultural Tips on Brazil: an Interview with Cristina Silva

This week Cristina Silva shares her insights into Brazilian business culture. Cristina is a native of Brazil who currently lives and works in the United States. She has a Masters Degree in Translation and helps companies conduct cross-border business particularly with Brazil and Latin America. What do you see as unique cultural characteristics of Brazilians that […]

The International Entrepreneur – Cultural Tips on Russia: An Interview with Sergey Rybkin

Continuing in our series of entrepreneur interviews from around the world, this week we look at the Russian business culture with translation specialist and Russian national, Sergey Rybkin. What do you see as unique cultural characteristics of Russian people that are reflected in Russia’s business culture? Historically Russian people have had to develop the vast […]

The International Entrepreneur: Interview with Translation and Localization Expert – Eve Bodeux

The International Entrepreneur: Interview with Translation and Localization Expert – Eve Bodeux

Accurate translation and culturally localized content is critical to business credibility. Recently I interviewed Eve Bodeux (@ebodeux) for her professional insights: