logo

The International Entrepreneur – How to Create International B2B Buyer Personas

International Entrepreneur - How to create international B2B Buyer Personas

“We’re going to want to expand into some new international markets next year as part of our growth strategy. Will the marketing team be ready for that?” asks your company CEO. “Absolutely”, you quickly reply. As Chief Marketing Officer, you deserve part of the credit for your company’s successful revenue rise. You have built a […]

The International Entrepreneur – Advice for Starting a Career in International Business

This year I accepted a position as adjunct faculty to teach International Operations from an Entrepreneurial Perspective at the University of Colorado Denver. It has been a rewarding experience especially because of the level of enthusiasm of the students and their career potential in international business and related fields. Like many graduating students this year […]