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The International Entrepreneur – On Global Product Marketing

International Entrepreneur - Global Product Marketing

Global Product Marketing is a rapidly evolving field, yet for many growing B2B technology companies a full-time product marketing manager is not yet justifiable full-time position. Still, it?s never too early to begin incorporating product marketing into any B2B company?s approach to product development, sales and marketing messaging, and competitive intelligence. This article focuses on […]

The International Entrepreneur – Interview with International Export Expert, Ed Marsh (Part 1)

Ed Marsh, International Entrepreneur, International Business

This week I have the pleasure?of interviewing one of the top independent experts in the international business consulting field, Ed Marsh?from Boston. If you need expertise particularly in B2B manufacturing markets, Ed is a tremendous resource. His articles are an excellent read too. Here are?Ed’s answers to my questions: Q1: What are some of the […]