The International Entrepreneur: Machismo in Latin American Business

I recently had a string of business experiences that have brought home the “Machismo” aspect of Latin American business culture, particularly Mexican culture. I’ve been asked to fetch coffee for colleagues. One director automatically assumed that I was the intern, not the strategist. Sometimes comments made by me or by another woman are conveniently ignored. The Latin American markets are more important than ever. Knowing how to deal with this issue is important for women doing business in parts of Latin America.